The Rise of Sustainable and Organic Beauty in India

The modern Indian consumer is conscious. We read labels, we care about the environment, and we want products that are safe. This shift has led to the massive explosion of sustainable beauty brands in India.

What is "Clean" Beauty?

Clean beauty generally refers to products free from harmful chemicals like parabens, sulfates, and phthalates. Organic beauty goes a step further, using ingredients grown without pesticides.

Why the Switch?

• Health: Reduced risk of skin irritation and hormonal disruption.
• Environment: Biodegradable packaging and ethical sourcing protect the planet.
• Cruelty-Free: Most sustainable brands do not test on animals.

Top Homegrown Brands leading the Charge

Brands like Ruby's Organics, SoulTree, and Asa Beauty are proving that natural makeup can be high-performing and pigmented.

How to Transition

Start small. Replace your daily lipstick or heavy mascara with an organic alternative. Your skin (and the earth) will thank you.

Discover sustainability-certified brands and artists on MakeUpWallah.